Our values are things we cherish in our team members. These are a set of behaviors and skills that we seek, honor, reward, and pursue relentlessly. At the very core of our belief system are two central feelings of being a “work-first” and “people-first” organisation. Keeping these two core ideas in mind, here is an overview of our value system.
<aside> 💡 These also work well as a checklist you can use to evaluate yourself on a regular basis. And a lot of these parameters are taken into account when you’re evaluating our team members for their fitness.
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Good work doesn’t just happen. It requires thoughtful involvement and investment from each member of the team across disciplines. In order for us to be able to produce good work, we all must be fully attuned to the project(s) we work on. This means being attentive to the needs of the project(s); being available to attend to the needs of the project(s); being ready to effectively collaborate with other team members; taking initiative in ensuring the decisions being made are intelligent, productive and aligned with the overall goals of the project.
<aside> 💡 In short, don’t half-ass it.
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Good work is the result of good choices made consistently. As a member of our team, you are expected to make wise decisions despite ambiguity. You are expected to practice second-order thinking to facilitate decision-making that positively impacts the deliverable as well as the project as a whole.
Using data, strategic thinking as well as your experience, you’re expected to choose the right thing to do over the easy thing to do.
<aside> 💡 Choose the right thing to do over the easy thing to do!
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Effective communication is the backbone of thoughtful work. None of us can individually accomplish what we can do together.
As a team that rewards new ideas, we encourage productive conflict. However, conflict for the sake of conflict is not admissible. If you have a new idea/thought in mind, you’re expected to articulate it well with supporting arguments and evidence.
As a member of our team, you’re expected to listen well and seek to understand before reacting. We must maintain calm poise in stressful situations to draw out the clearest thinking.
While we must provide candid, helpful, timely feedback to colleagues, we should also make sure that we don’t talk in a demeaning or condescending fashion. Instead of playing blame games, we must seek to understand the reason for the failure.
<aside> 💡 Combine honesty with kindness for effective communication.
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We’re big fans of kaizen — a philosophy of consistent improvement no matter how good things appear to be.
In the pursuit of great work, we must keep our eyes focused on how we can improve our work, our processes, our skill-set, and our approach to different aspects of design and copy work.
Apart from regular macro improvements in our processes, we must also seek limiting factors and work upon them to make sure we produce better work at a faster pace with fewer errors.